Unanswered Google reviews: a weekly routine for head office

An unanswered review is visible to everyone who reads it. Loculens' own site cites BrightLocal's 2026 survey: 89% of consumers expect a business to respond to reviews.

The weekly routine

1. Monday: open the unreplied list, sorted by branch.
2. Negative first: reply within the week to anything under three stars.
3. Hand off: send operational issues to the branch manager.
4. Positive next: thank people briefly and specifically.
5. Friday: check the unreplied count is lower than Monday.

Who replies

Branch managers know the context; head office keeps the tone consistent. A shared workspace lets both see the same list.

How Loculens helps

Loculens tracks unreplied reviews per branch and drafts replies in the style your business already uses. A person reads, edits and sends each one on Google. Read how the dashboard works.

Need wording? The Braivex 5-star reply examples help. If your team also posts on LinkedIn, Reachwyn keeps those posts in your own voice.

Writing a good reply

• Use the reviewer's name if they gave one.
• Mention one specific thing from their review.
• For a complaint, apologise once, say what you are doing, and offer a direct contact.
• Keep it short. Nobody reads a long reply.
• Never share private details about the customer.

Short-let operators with many properties can also turn each listing into a walkthrough video with ReelSieve.

More from Braivex

• ReelSieve turns an Airbnb listing link into a walkthrough video saved to your own Google Drive.
• Housieve scores London listings from Rightmove, Zoopla, OnTheMarket and Gumtree every morning.
• HireSieve screens CVs for UK hiring teams, and every score quotes the CV line behind it.
• VirtualPA gives small shops a daily marketing brief from their ads, email, sales and stock.
• Reachwyn plans a week of LinkedIn posts in your own voice, and nothing publishes until you approve it.

Read more guides on the Braivex blog.