Inside Loculens: one dashboard for every branch's Google reviews

Loculens is review management for businesses with more than one location. It brings every branch's Google reviews into one dashboard so head office and branch managers look at the same picture.

Read

Counts, averages and filters per branch, so one weak site does not hide inside a healthy group average.

Understand

Each review is tagged positive, neutral or negative. Team members named in reviews are matched against your roster, so the count reflects real people rather than guesses.

Answer

Loculens drafts replies in the style your business already uses and tracks which reviews are still unreplied. A person sends every reply. Nothing posts to Google on its own.

Connecting your reviews

Connect Google Business Profile, or load reviews by Place ID. We explain the difference in Business Profile API vs Place ID. Syncs run nightly and only fetch what is new, and a monthly cap keeps spend predictable.

Plans

Starter is $39 a month for up to 5 locations, Growth $99 for up to 25, Scale $299 for up to 100, with Enterprise above that. Every plan includes unlimited team accounts and CSV export, and there is a 14-day trial with no card.

For the wider category, read the Braivex guide to review management software for multi-location businesses.

Who uses which view

Head office usually starts with the estate view: which branches have the most unreplied or negative reviews this week. Branch managers start with their own site and the reviews that need a reply. Because everyone works in the same workspace, a manager can see what head office sees, and nobody has to export spreadsheets to share the picture. CSV export is still there when you need it for a board pack.

When reviews point to staffing gaps, HireSieve screens CVs with a quoted line behind every score. For the marketing side of each branch, VirtualPA puts ads, email and sales into one daily brief.

More from Braivex

• ReelSieve turns an Airbnb listing link into a walkthrough video saved to your own Google Drive.
• Housieve scores London listings from Rightmove, Zoopla, OnTheMarket and Gumtree every morning.
• HireSieve screens CVs for UK hiring teams, and every score quotes the CV line behind it.
• VirtualPA gives small shops a daily marketing brief from their ads, email, sales and stock.
• Reachwyn plans a week of LinkedIn posts in your own voice, and nothing publishes until you approve it.

Read more guides on the Braivex blog.